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In picture:  Samir El-Sabini (Juni) and Olle Lundin (Froda).

Froda and Juni team up for embedded finance expansion

Froda and Juni are two of Sweden's leading fintech companies. The two companies are now joining forces, entering into a partnership as Juni joins Froda Embedded. The partnership represents a long-term investment in embedded finance that begins with Juni integrating Froda's technical platform and utilizing Froda's capital pool.
Both companies share the vision of helping as many entrepreneurs as

Micro-financing in Nordics gets SEK 560 million boost with EIF guarantee for Froda

Micro-financing in Nordics gets SEK 560 million boost with EIF guarantee for Froda

Swedish bank Froda gets EIF guarantee enabling SEK 560 million in new lending to micro-entrepreneurs in Sweden, Denmark and Finland. Transaction backed by the European Union’s InvestEU programme. Froda to support around 3,500 small businesses with advantageous micro-loans.
Froda received European Investment Fund (EIF) backing to expand lending to micro companies in the Nordics by SEK 560

Froda enters new partnership with Visma Finance

Froda enters new partnership with Visma Finance

In recent years, Froda has experienced strong growth and increased its focus on embedded finance. Now, Visma Finance joins as a new partner to Froda Embedded. The collaboration involves the companies jointly launching the new product invoice loans.
Froda's technology platform, Froda Embedded, enables partners to offer business loans and new types of financing solutions to their customers. The p

Froda continues its international expansion – enters Ireland

Froda continues its international expansion – enters Ireland

The Swedish fintech company Froda has demonstrated strong growth in recent years. Last fall, the company reached a valuation of SEK 1.7 billion, and since its inception, Froda has provided businesses with over SEK 10,5 billion in financing. Now, the company is announcing the next step in its growth journey by entering its seventh market – Ireland. The expansion is facilitated through a partnership

Froda and Visa expand their partnership to enhance lending to small businesses

Froda and Visa expand their partnership to enhance lending to small businesses

More than half of European small businesses struggle with accessing financing. In response, the Swedish fintech company Froda expands its partnership with Visa, a world leader in digital payments, to scale embedded SMB lending across Europe. This enables other fintechs, banks, and neobanks to access Froda’s card-based embedded lending product to offer business loans to their customers.
Over 50

Tech innovator Froda extends its footprint to Germany

Tech innovator Froda extends its footprint to Germany

The tech company Froda has expanded to the United Kingdom, Denmark, Norway, and Finland in recent years. Now, the company is taking the next step in its growth journey, expanding to its sixth market, Germany. The expansion is done in partnership with Ageras.
Froda's overarching vision is to empower entrepreneurs by providing seamless access to SME financing with fair terms. In Europe, there ar

Tech veteran joins Froda – Roger Forsberg appointed as CTO

Tech veteran joins Froda – Roger Forsberg appointed as CTO

Froda continues its growth and expansion journey. After bringing in several heavyweight names in the past year, the company is now welcoming Roger Forsberg as the new CTO. Roger has over 25 years of experience from leading tech roles at Avanza, Klarna, and Pricerunner. He starts his new role December 4th, 2023.
Roger Forsberg has extensive experience from building and leading tech departments a

Contacts

Johanna Sturk

Johanna Sturk

Press contact PR & Communications Manager +46729414216

About Froda

Froda was founded in 2015 with a clear mission – to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas. Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners. In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics, Germany, Ireland, and the UK, and have established partnerships with Visa, Lunar, and Checkout.com, among others. Froda is a credit market company regulated by the Swedish Financial Supervisory Authority. Learn more at froda.se.

Froda

Katarinavägen 9
116 45 Stockholm
Sweden