Embedded finance player Froda has secured a €20M (224M SEK) investment to fuel its European expansion and provide more SMEs with seamless, data-driven financing. The Series B round was led by Incore Invest, with strong continued backing from the majority of existing investors.
Founded in 2015, Froda set out to redefine business financing by making it accessible, efficient and empowering for small and medium-sized businesses. Froda is creating opportunities for all business owners, regardless of background, to turn their ideas into reality. By leveraging digital and technological innovation, Froda has transformed the loan process from months to minutes, ensuring that financing is not just fast and efficient, but also inclusive and on fair terms. Today, Froda is one of Europe’s fastest-growing fintech scaleups. With a strategic focus on embedded finance, Froda has expanded across the Nordics, the UK, Ireland and Germany, partnering with industry leaders like Visa, Checkout.com and Lunar. Froda is a licensed credit institution under the supervision of the Swedish Financial Supervisory Authority.
Katarinavägen 9
116 45 Stockholm
Sweden