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Johanna Sturk

Johanna Sturk

Press contact PR & Communications Manager +46729414216

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About Froda

Froda was founded in 2015 with a clear mission – to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas. Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners. In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics, Germany, Ireland, and the UK, and have established partnerships with Visa, Lunar, and, among others. Froda is a credit market company regulated by the Swedish Financial Supervisory Authority. Learn more at


Katarinavägen 9
116 45 Stockholm