Press release -
Tech veteran joins Froda – Roger Forsberg appointed as CTO
Froda continues its growth and expansion journey. After bringing in several heavyweight names in the past year, the company is now welcoming Roger Forsberg as the new CTO. Roger has over 25 years of experience from leading tech roles at Avanza, Klarna, and Pricerunner. He starts his new role December 4th, 2023.
Roger Forsberg has extensive experience from building and leading tech departments at scaleup companies. He joins Froda from a position as Engineering Director at Klarna, where he oversaw the integration of Pricerunner. He has previously served as CTO at Avanza and Pricerunner.
– Roger's experience in building and leading tech departments with fantastic results will be a significant asset for us. We are in a phase of rapid scaling and need to invest in tech and expand the team to meet the high demand. Roger's expertise will be central in the development of our technical platform and for future innovation work, says Olle Lundin, CEO, and founder of Froda.
Over the past 25 years, Roger has held leading positions and worked closely with one of Froda's early investors and one of Sweden’s most prominent tech personalities – Nicklas Storåkers. At Froda, Roger will play a key role in further developing the technical platform and setting the strategy for both Froda's loan product and the strategic focus on embedded financing.
– I am very impressed with Froda, how the founders have built the company, the pace of innovation, and the results achieved so far. It's a product I could have used myself, which is important to me when choosing companies to work for. I also share the vision that access to financing for small businesses is important for both the individual entrepreneur as well as society at large, says Roger Forsberg, CTO at Froda.
Froda has made significant strides on several fronts recently. With Nicklas Storåkers, H&M chairman Karl-Johan Persson, and Klarna- founders among the owners, the company has raised capital at a valuation of SEK 1.7 billion, expanded into Denmark and the United Kingdom, as well as having recruited several prominent names. The recruitment of Roger Forsberg also means that Froda's former CTO, Astrid de Laval, will take on the role of VP of Engineering. Together, Roger and Astrid will lead the tech department and the development of Froda's technical platform.
– The combination of a solid core business, committed founders, and a great working environment makes Froda the perfect place for me to contribute to the next phase of technical innovation, concludes Roger Forsberg.
Froda was founded in 2015 with a clear mission – to democratize the access to financing and provide small and medium-sized businesses with the same opportunities to grow as large ones. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas. Today, Froda is one of Sweden's fastest-growing tech companies with a 1.7 billion SEK valuation and well known investors such as Karl-Johan Persson, Nicklas Storåkers and Victor Jacobsson among the owners. In 2021, Froda launched a strategic initiative within embedded financing and through it, we have expanded to the Nordics and the UK, as well as having established partnerships with Visa, Lunar and Checkout.com among others. Froda is a credit market company regulated by the Swedish Financial Supervisory Authority. Learn more at froda.se.